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Potential customers gather to solve their own problems on social networks every day. Here is how to discover unconventional opportunities.

Principles to master bootstrapping your way from idea to business. Carefully researched and curated with (re)sources for deeper study.

All you need to know about CAC, LTV, and the ratio that connects them. Master your inbound go-to-market strategy with a helpful framework.

A close look at the depth behind digital "transparency acts" oversharing distorted sales & revenue numbers. An accurate picture of reality.

Put validation, profit, and traction first. Forget about raising any funds.

Define a genuine path unclouded by ambition for status and wealth.

A proven strategy to acquire customer knowledge.

Use this framework to help you manage multiple projects of increasing complexity.

Bootstrapping allows for greater autonomy, more sustainable growth, greater ownership, better customer relationships, increased resilience, and personal satisfaction.

Find a lasting startup name that reflects your brand identity, resonates with your target market, and is easy to remember and spell.

Should you double down on domain expertise or be an industry outsider? Innovation in both has one common theme: real people & real problems.