Principles to master bootstrapping your way from idea to business. Carefully researched and curated with (re)sources for deeper study.
We’ve all been there. And looking back, we usually come to the same conclusion: “I wish I would’ve known…” — call it wisdom or insight. We only ever come to profound realisations after the fact.
And whether you want to call these realisations principles, values, or even commandments, that is up to you. At the end of the day, they all provide a single red thread we wish we would have had in the beginning.
And that is guidance.
After hustling for about 2 years and launching multiple products, I failed so many times I lost count. But I also caught some small wins along the way.
Above all, the failures were the ones richest in lessons. And so I decided to compile all my learnings into ‘The 10 Bootstrap Commandments’. It sounds kind of holy right? Well hopefully, they are special in one way or another. So whether they're obvious or groundbreaking to you, these 10 guiding principles have and will accompany me through everything I will ever do.
My hope is they mean just as much, if not more to you.
So without further ado. Here they are. 10 timeless principles connected to tons of (re)sources I collected over the years — these are further readings, videos, or tweets to bolster their significance.
We enjoy the process far more than the proceeds. — Warren Buffet
If you want to go fast, go alone; but if you want to go far, go together. — African Proverb
Quit or be exceptional. Average is for losers.— Seth Godin
These 10 principles really hit home for me. Bootstrapping is not hustling yourself to death. No. In my opinion, it’s the most exciting way of getting what you desire from life in a professional sense. To me it means to:
Maximize your efforts for impact in the shortest timeframe possible.
It’s not overworking yourself until you burn out. It’s not putting work in front of family, friends, or loved ones. And it’s definitely not living a life without joy.
On the contrary, to bootstrap means to make it count. To work diligently with the time and the means available to you… To not stop at average, but to push yourself to limits you did not even know you could reach before.
Bootstrapping is about putting in the work and reaping the rewards.
Your way. And no one else’s.
If you won’t take my word for it, take Sam Altman’s:
Hard work compounds like interest, and the earlier you do it, the more time you have for the benefits to pay off.
Thank you for reading this far. If you liked this, then I would love to direct you to one of my products. BOOTSTRAP OS helps you build a product that solves a burning problem — all the way from idea to business.
So if you’re ready, here’s a special -10% discount.
See you around.
The toolkit to help you go from idea to independent business. Based on proven frameworks, evolved through peer-review and refined with community.
Crafted by Julian Paul.